Will the age-old conventional cylindrical speaker someday go the way of the Dodo bird? If Resonado Labs has its way, the ...
Audio products are rapidly evolving yet still use century-old speaker technology
Have you ever noticed the shape of the volume icon? It’s the profile view of an electrodynamic speaker driver, which has been around for over a century. If you took apart any sound-emitting product today, it’s pretty much guaranteed that you’ll find one or several of those conical drivers inside - even in the latest, most cutting-edge products like smart speakers or electric cars.
Designed as an audio source for products from the 1920s, the conventional speaker type is poorly suited for modern products. Its bulky, conical structure can't be miniaturized without sacrificing acoustic performance to meet consumer demands.
The speaker reinvented - a slim form factor without compromising sound performance
We’ve engineered FCS (Flat Core Speaker) technology to have a thin profile and flat diaphragm to cater perfectly to the growing demand for slim, space-efficient product designs.
FCS technology is a scalable speaker driver architecture that can deliver a slim form factor without compromising sound performance or breaking the bank – positioning the technology to be the first to truly challenge the ubiquity that the conventional speaker driver has enjoyed for the past hundred years.
Our product is our technology - we design, develop, and then license innovative speaker driver architecture. FCS is our flagship product, and we've developed a full suite of technologies around it to address a range of market needs.
How it works + technology advantages explained
Same physics, same materials, completely new architecture. Just enough of the old technology to take advantage of the existing supply chain and keep manufacturing costs low and scalable, and a whole new way of arranging the components for a highly-precise and efficient motor. Here's why this isn't just a cool new technology, but the new standard for audio:
Let's get technical
700K FCS drivers are set to enter the market this year in soundbars, RVs, boats, and electric cars
With over $200,000 in revenue to date from pilot projects, we're projected to hit $2M in revenue this year from 4 product categories, starting with the RV industry.
Today, we're addressing only 1.7% of our channel partners' manufacturing capacity, with 1.7M FCS drivers slated annually for ongoing projects. We're projected to grow from our target $10M annual revenue from existing partners, to $50M from partners in our pipeline, to over $100M from new future partners.
As we scale the team and the technology, we will be achieving $30M+ in revenue selling over 50M units of speaker drivers by Y2024.
FCS-Enabled products are confidential until launch - but here's what we can tell you
Announced FCS-Enabled Products:
FCS technology will first be implemented in iconic travel brand Airstream Inc.’s 2022 Touring Coach model line. The launch will represent the first implementation of FCS technology into an established consumer product line.
FCS-Enabled Products Launching 2021:
Featured channel partners
We're a technology licensor, much like Qualcomm or Dolby
Resonado Labs has adopted the same technology licensing model as many other successful companies like Dolby, DTS, Qualcomm.
We develop innovative audio technologies, with FCS being our flagship product, and license it to consumer brands through channel partners. We're paid a royalty fee for every speaker driver built with FCS technology that's manufactured and sold by our channel partners to end brands.
The end consumer brand then brands their product as being "FCS-Enabled." So when the soundbars we're working on launch, you'll see a soundbar by a brand you already know, with "FCS-Enabled" listed as a feature at your favorite retailers.
We've established and continue to bolster long-term defensibility
A $33B+ audio market with plenty of room for growth
Over 7B speaker driver units are sold each year, creating a $10B market. The industry is as hot as its ever been with unprecedented growth stemming from the introduction of smart assistants, 5G, autonomous vehicles, and of course, the work from home era we currently find ourselves in.
And this is just the tip of the iceberg - once we takeoff in the speaker driver industry, we plan to expand to the audio market at large with a host of new technologies beyond FCS.
Why hasn't anyone else done this before?
With the conventional conical speaker type having been the industry standard for the past century, most of the big audio players you know have accepted its ubiquity and focused instead on innovating on the audio software side with things like noise-cancelling and spatial audio.
A few niche transducer solutions have been invented to attempt to take on the conventional speaker type; but they all lack in at least one key aspect: cost, acoustic performance, or applicability.
With our technology's scalable nature, design simplicity, and adoption of the same principles as the conventional electrodynamic speaker type, FCS technology is the first to resolve each and every one of these aspects.
Redefining the shape of sound
The floppy disk was the primary medium for external writable storage for decades, and it was immortalized as the save icon. Today's generation hardly realizes that that's what the save icon represents, as the floppy disk was replaced by far more efficient external data storage methods.
The conventional electrodynamic speaker driver has been the primary medium for delivering sound from products to your ears for a century; and has been immortalized as the volume icon. Tomorrow's generation will hardly recognize the volume icon as the speaker driver, as they'll have grown up surrounded by FCS-Enabled products.
Over $2.2M raised to date
Resonado Labs has raised over $2.2M to date and received investments from investors such as Dorm Room Fund, 500 Startups, QCA, and Connetic Ventures.
The perfect team to execute an ambitious vision
Resonado Labs was founded at the University of Notre Dame by Brian Youngil Cho, CEO, Peter Moeckel, COO, and Erikc Perez-Perez, CMO. The Resonado Labs team grew to include LH Cho, CTO, a serial entrepreneur with multiple startup exits including 1 IPO in Korea (KOSDAQ 36880), industry veterans with over 100 years of combined experiences in audio, and former audio executives on the board of advisors.