In this episode of Bulletproof Radio, you're going to find out how, why and what to do about your oral health so you can ...
Over 300 toothpastes and mouthwashes include harmful ingredients
Conventional toothpaste, mouthwash, skincare products, beauty products, and other wellness and health items can easily contain harmful ingredients people are not aware of. Toothpaste in particular can contain triclosan, fluoride, carrageenan and more. This creates doubt and uncertainty amongst consumers, especially those that are conscious of organic products and interested in optimizing their health. These chemicals disrupt the good bacteria in the mouth creating a storm of dental problems.
Organic products with no synthetic or chemical ingredients
Primal Life Organics creates vegan and gluten-free skincare and oral hygiene products with no synthetic fragrances or chemical preservatives. Our organic products ensure our clients avoid toxins commonly found in conventional alternatives. We want to empower people to take control of their health and wellness in a holistic, organic and effective way.
Products that empower you to be your own dentist, aesthetician and health activist!
Primal Life Organics specializes in all-natural oral care and skincare products. We take a holistic and natural approach to our products, allowing the body to re-establish its natural microbiome, thereby promoting systemic health, while still being strong enough to be effective. Our products range from mouth & body, face & beauty, skincare, supplements, apparel and more.
Grown almost exclusively through e-commerce and Amazon, with no outside investment
Primal Life Organics has experienced significant sales growth while maintaining product margins of about 65%.* $1.2M of sales in 2018 was through Amazon, with the remainder being through Primal Life Organics' website. Starting in 2019, we moved into retail chains starting with Walmart and recently added Natural Grocers (Jan-2021).
*Product Margin denotes revenue less cost of sales, merchant fees, amazon fees, shipping and delivery expense, subcontractor expense and affiliate expense
Loyal social media following and featured in multiple media outlets
Primal Life Organics has grown entirely through word of mouth from our clients. Since our launch, we have amassed a loyal social media following and been featured in multiple media outlets. We have ranked on the Inc. 5000 list for the last 4 years. In 2018 Primal Life Organics was ranked #1011 on the list
Awards and industry features provide differentiation and further build consumer trust.
300K+ customers with positive reviews
Since 2012 we have grown to serve over 300K+ people across the globe. Our growth has been exclusively through digital channels, with the success of our products being driven by word of mouth reviews. There are 10000+ average 4.9 star reviews across our multiple online platforms, and customer feedback continues to be positive and validate product claims.
Grown entirely through e-commerce and Amazon with no outside investment
Primal Life Organics has experienced significant sales growth while maintaining product margins above 65%. We sell through a variety of online marketplaces, with 1.2M of sales happening through Amazon. Products can be purchased on a subscription or a one-time basis, depending on client needs. With our strong traction and continued growth, we project revenue to grow to $12M by EoY 2021.
Combined TAM of $55B+
Primal Life Organics addresses a multi-billion dollar opportunity, including: the Oral Care Market ($43.3B+), the Organic Beauty Market (12.1B+), and the CBD market. With our current market penetration we'll be able to capitalize on products that are in market demand, such as toothpaste, skincare and natural products.
- 4.5% CAGR mainly driven by growing awareness regarding oral hygiene, rising incidence of dental caries and other periodontal diseases
- Toothpaste/tooth powder comprises the majority of this market, with an increasing share of consumers opting for natural brands over conventional ones
1. MarketsandMarkets 2017
- 9% CAGR driven by expanding distribution channels, increasing customer reach among brands, and modern retailer preference for natural product lines
- Consumer spending on premium and natural products is expected to continue increasing
- Skincare is the top category, at 30% of the overall market
2. Persistence Market Research
- 43% CAGR driven by increasing market awareness and expanding applications for CBD
- Continued growth expected with additional R&D investment in CBD, driving further awareness
3. Forbes, Dorbian, 3/12/19
An all-in-one organic, vegan and gluten-free platform for products
Primal Life Organics is currently one of the only platform that offers products that are designed in-house, with organic, vegan and gluten-free ingredients. We are also the only platform that offers a holistic approach to wellness by not only offering organic oral hygiene care, but also organic skincare, supplements, and other lifestyle and wellness care products.
Continued retail growth through retail partnerships with Whole Foods and more
Primal Life Organics has one overarching goal for the future, and that’s growth in every capacity. In this coming year, we plan to finalize our retail partnerships with Sprouts, Whole Foods, Target, and Fresh Thyme. We plan to bring on key hires, including a COO to oversee the day to day operations and optimize our processes. Finally, we will continue to capitalize on our social media traction by bringing on numerous online influencers that are aligned to the brand. Our DTC we will start to drive new traffic focusing on a 4x+ ROAS.
Projecting revenue of $12M by end of the year 2021
Bootstrapped and profitable
The company was started in 2012 by Trina Felber with $1,000 of initial investment and has grown profitably to almost $5M in annual sales with no additional equity investment and minimal credit line use.
Raising $1.07M on Republic with $18M valuation cap
We are aiming to raise $1.07M on Republic with an $18M valuation cap. Funding will be put towards building out our retail strategy, bringing on key hires, and direct to consumer marketing.